Press Releases

City of Lakeland adopts Iteris for smart mobility and safety initiative

August 8, 2024

Posted by: Anna Ribeiro

Iteris announced its selection by the City of Lakeland, Florida to provide smart mobility infrastructure management technologies to support the city’s Intersection Crash Avoidance Safety Program (iCASP). The initiative will help improve safety at high-impact intersections. 

“We’re thrilled to be supporting FDOT and the City of Lakeland in their Intersection Collision Avoidance Safety Program,” Kevin Exner, regional vice president at Iteris, said in a Wednesday media statement. “This is not only an excellent chance to carry on with our extensive work in the Florida market, but it also combines two of our greatest passions at Iteris: the advancement of ITS infrastructure and the enhancement of road user safety.

The project includes the deployment of Vantage Next, Iteris’ next-generation video detection system and VantageLive!, an easy-to-use, web-based data service that allows users to view activity at their intersections by automatically collecting and analysing vehicle, bicycle and pedestrian data, removing the need for manual, costly data collection efforts. These technologies will enable FDOT and the City of Lakeland to proactively prioritise easy-to-implement red light running countermeasures with the Red Protect safety feature.

Lakeland will also utilise BlueTOAD roadside units at select intersections. BlueTOAD combines real-time and historical Bluetooth detection with vehicle-to-everything (V2X) interconnectivity to enable various connected vehicle applications as well as to provide synchronisation with transportation agency travel-time and performance measures-based systems.

Vantage Next, VantageLive! and BlueTOAD are key components of Iteris’ ClearMobility Platform, the world’s most complete solution to monitor, visualise and optimise mobility infrastructure continuously. The platform applies cloud computing, artificial intelligence, advanced sensors, advisory services and managed services to help ensure roads are safe, travel is efficient and communities thrive.

The City of Lakeland initiated this project due to a high number of crashes attributed to red lights running in certain high-impact intersections throughout the city. The deployment of Iteris’ advanced technologies at 19 of these intersections is expected to increase safety for Lakeland’s travelling public.

In March, Iteris announced that it had been awarded a contract by the Virginia Department of Transportation to implement a statewide smart mobility initiative.