Paessler strengthens global presence with appointments of Tobias Jaenchen and Thorsten Theuer
Tobias Jaenchen of Paessler
Nuremberg, Germany, 9 March 2023 – Paessler AG, a provider of the monitoring software Paessler PRTG, is expanding its presence in the Americas, APAC, and EMEA regions. Joining the Paessler team are Tobias Jaenchen as vice president Americas and APAC, and Thorsten Theuer as vice president EMEA. These new hires will, says the company, play a crucial role in driving Paessler’s global business strategy.
After studying Computer Science in Berlin and New York City, Tobias Jaenchen embarked on a career in consulting, B2B software sales, and sales management positions for companies such as Oracle, FreeMarkets, Altiris, and Symantec. Jaenchen will focus on developing the sales strategy, organisation, and processes in both the Americas and APAC regions. He will also work on continuously developing new markets, business areas, customer segments, and partnerships.
“It’s an awesome feeling to join Paessler as VP Americas and APAC,” says Tobias Jaenchen. “From day one, I have been impressed by the welcoming and supportive culture of the team. I look forward to working with our customers to help them achieve their IT, OT, and IoT monitoring goals and to make Paessler PRTG the go-to monitoring solution for businesses in the Americas and APAC.”
Thorsten Theuer brings with him 20 years of sales experience and has worked in various hands-on positions such as acquisition sales, solution sales, and account management as well as in other management positions. His last assignment was with Softline, most recently in the position of vice president sales. Theuer will focus on the broad diversity of digitalisation levels among EMEA clients and how to find the appropriate measures for a wide variety of challenges and customer situations.
“We at Paessler see ourselves at the forefront of all relevant IT, OT, and IoT topics, always striving to provide fast and individual monitoring assistance with our product portfolio,” says Thorsten Theuer. “All of this combined with first-class customer support and close exchange of ideas with our partners. We know that the state of digital transformation in EMEA is very diverse and there is no one-size-fits-all solution. Direct talks with customers and partners to identify needs, challenges, and opportunities are a top priority for my team and me.”
Thorsten Theuer
The two appointments come at a special time. Paessler has worked successfully for years to steadily increase its market share in its three key regions, Americas, APAC, and EMEA, and to provide the market with opportunities and solutions for digital transformation. In addition to monitoring traditional IT environments, Paessler has continuously expanded its solutions to diverse vertical markets including industrial, healthcare, telecoms, and government.
In 2023, Paessler will also be focused on exciting new offerings, such as various product extensions and specialised solutions for the Internet of Things and industrial environments (IIoT). Unlike the current trend in the tech market, seen not only in the Americas region, Paessler plans to continue further growth in its headcount.
“We are excited to welcome Tobias and Thorsten to our team. Their experience and expertise will be invaluable as we continue to expand our reach and offerings in our key regions,” says Helmut Binder, CEO of Paessler. “Our customers find themselves at the intersection of new demands and rapid growth in their IT, OT, and IoT environments. And the aftermath of the pandemic has put additional pressure on the reliability of corporate IT in all regions covered by these two appointments.”
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