M2MAPPS: Monnit focuses on low-cost wireless sensors. When and why did you decide to specialize in this part of the value chain?

BRAD WALTERS: I’d been a successful serial entrepreneur and investor and around August 2008 I was looking around for a new opportunity. At that time wireless sensors were large and they cost around 500 hundred dollars, but it was clear that there was a huge market opportunity for products that could be battery-powered and would cost a lot less: around 50 dollars. (more…)