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Iotics gets Lusty and Mahassel to drive digital twin business

Digital twin technology company, Iotics has further expanded its global leadership team with four new executive appointments. Bringing a wealth of expertise, knowledge and experience, the appointments are designed to continue the momentum from the launch of www.iotics.com, the new home of enterprise-focused, digital twin solutions from the Iotic Labs Innovation Centre.

Iotics’ patented and disruptive digital data twin technology, operating environment and event analytics are already in use with companies such as Rolls-Royce Power Systems. The appointments of John Lusty as VP engineering and Shadi Mahassel, VP product, alongside Dave Arkell as CFO and Michael Harverson as VP sales, strengthen Iotics’ global product and management team to scale with rapid adoption and sustain growth across markets from manufacturing and construction, through to healthcare, utilities and transport.

John Lusty, VP engineering

With experience of leading technical teams spanning EMEA, the US and Canada, at Facebook, John Lusty founded the first Oculus engineering office outside of the US in London and led the team that built React 360, the core technology that powers Oculus 1st party apps and much of Oculus’s Web VR content. He joined FiveAI in 2019 to set up its London Office, where he oversaw all aspects of the autonomous vehicle technology stack and tooling.

Shadi Mahassel, VP product

Based in Portugal, Shadi Mahassel is a serial founder, advisor and investor and was co-founder of SURFnCODE, a successful product studio for early-stage tech companies. Prior to this he was a VP of product at Veniam, building solutions critical to the future of mobility and smart cities. He was also principal group program manager at Microsoft, the development of Microsoft Connectivity applications for consumers and the enterprise.

Dave Arkell, CFO

Prior to joining Iotics, Dave Arkell was VP finance at Elastic, created in 2012 by the team behind Elasticsearch and Apache Lucene open source projects. Arkell has previous experience at Talend, Incomm and SpringSource, having worked extensively in the enterprise software sector in California.

Michael Harverson, VP sales

Leading the expansion of Iotics worldwide, Michael Harverson is an experienced global business development and sales strategy leader for ISVs, OEMs and SaaS businesses, combining strong business acumen with an in-depth understanding of technology and how to position it. Harverson joins Iotics as a successful start-up advisor focusing on the B2B enterprise market. Prior to this Michael led the OEM (embedded) and IoT sales team for EMEA at VMWare. 

“With the world facing a state of crisis, these new appointments and the launch of the new go-to-market Iotics.com, make a strong statement about the future of the digital twins market and our positive vision of a post-COVID-19 landscape for these technologies,” said Robin Brattel, CEO at Iotics. “This team is well positioned to deliver transformative change and our recent hires are already contributing to Iotics’ commitment in these difficult times to work with governments, hospitals and other health service providers in the provision of digital data twins that can play an important role in supporting front line staff and practitioners in the fight against COVID-19.

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