MoEngage and Vidora partner to enable AI powered customer engagement
Al Rey, CRO of Vidora
MoEngage, a customer engagement and retention platform and Vidora, the end-to-end AI-driven predictions for business teams, form a strategic partnership to help enterprise brands personalise customer engagement and predict business results.
“Vidora is a predictive AI pipeline space, and our customers will see significant value in their ability to automate the end-to-end machine learning pipeline in its entirety,” said Raviteja Dodda, CEO MoEngage. “We expect our customers to see higher ROI when they apply AI-powered predictions into their multi-channel campaigns with our platform.”
With the integrated platforms, MoEngage clients can automatically send a continuous stream of raw behavioral and user data to run advanced AI predictions on customer engagement, purchase, or churn behavior. MoEngage consumes Vidora’s predictions to help marketers and product managers engage their customers with push, in-app messaging, web, email, SMS, and social channels to optimise critical business metrics like conversion rates and retention.
Raviteja Dodda
“Nimble and forward-thinking companies like MoEngage have taken the path of highest ROI by leveraging continuous streams of marketing data to develop predictions with Cortex, our predictive AI engine,” says Al Rey, CRO, Vidora. “With traditional failure rates hovering around 80-85% for internal AI projects, partnering with our best-in-class solution empowers their business teams to run multiple AI-powered predictions in minutes with literally no downside risk or internal dependencies.”
As more businesses adopt AI to drive greater cost efficiency and revenue, enterprise brands are looking for expertise and fully integrated AI-driven solutions that eliminate the risk of internally building, deploying, and maintaining complex code with scarce technical talent. Consumers are also demanding more personalised and relevant experiences. Marketers and product managers who are first to adopt and adapt to AI-driven solutions will drive the highest omni channel audience engagement and customer client retention.
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