Iteris chosen by the Orange County Transportation Authority for Harbour Boulevard transit initiative
Iteris press release
Iteris, Inc., one of the world’s trusted technology ecosystem for smart mobility infrastructure management and part of Almaviva Group, has announced that it has been awarded a new contract by the Orange County Transportation Authority (OCTA) for a new smart mobility initiative that will improve public roadway transit in the county.
Iteris will provide its unique microsimulation planning expertise to analyse public transit movement and identify strategies to improve service across the areas studied. This project specifically will focus on transit routes along Harbour Boulevard. The study area spans five cities and 53 signalised intersections. The two combined routes (Route 43 and OC Bus Rapid Route 543) along this corridor average over 10,000 boardings daily, encompassing nearly 8% of all county bus ridership.
With microsimulation, the team will use complex traffic software to simulate real-life operations and analyse the impacts of changing travel demand, traffic generated and affected by construction projects, local traffic patterns, updates to signal timings and parameters, and different interactions between modes of travel. With this information, Iteris can then identify a range of strategies to enhance and improve public transit service along the affected routes.
This project coincides with Iteris’ support for the Traffic Signal Priority Pilot Study on Harbour Boulevard and will use data collected for the countywide baseline project, which combined represent nearly $10 million in recent contracts awarded by OCTA to Iteris. Like the Traffic Signal Priority Pilot Study, the Harbour Boulevard Transit Initiative will use Iteris’ ClearGuide SaaS solution and extensive data analytics to help understand travel patterns and identify existing traffic conditions in the area.
ClearGuide is a key component of Iteris’ ClearMobility Platform, the world’s most complete solution to continuously monitor, visualise and optimise mobility infrastructure. ClearMobility applies cloud computing, artificial intelligence, advanced sensors, advisory services and managed services—a distinctive combination within the smart mobility industry that works together to enhance safety and efficiency across all roadway users.
“We’re thrilled to further our work with the Orange County Transportation Authority with this new planning project,” said Steven Bradley, the senior vice president of mobility professional solutions at Iteris. “With our extensive microsimulation experience and coinciding knowledge of OCTA’s transportation network from our other work with them, we’re uniquely positioned to help the county improve transit efficiency with this initiative.”
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