SES-imagotag, Lapeyre deploy VUSION IoT Cloud platform across 132 stores in France
Vincent Cotteaux of Lapeyre
SES-imagotag and Lapeyre announce deployment of VUSION IoT Cloud platform and electronic shelf labels (ESLs) across 132 stores in France. VUSION platform will enable Lapeyre to address its needs for displaying customer information in-store. This range of ESLs and cloud-connected solutions developed by SES-imagotag will allow Lapeyre to deploy in real time prices and technical specifications of products offered in its stores.
Lapeyre’s stores and employees will also benefit from installation of VUSION platform through automatisation of prices and promotions, remote and real-time ESL management and time optimisation in stores, minimisation of errors and an improvement in customer satisfaction.
Beyond pricing automation, ESLs will provide access to a multitude of services. As an example, QR codes that can be flashed will enable customers to access store’s catalogue, interactive product descriptions (technical specifications, videos, etc.) with a link to Lapeyre’s e-commerce site and ability to confirm product availability in-store or online.
“At the end of 2021, we launched the ‘Convergence and Growth’ strategic plan. One of the pillars of this plan is to facilitate access to our products and to once again lead in customer satisfaction,” comments Vincent Cotteaux, IT director at Lapeyre. “The customer experience has been optimised and investments have been made to innovate, modernise and digitalise the stores. The deployment of the VUSION platform fits perfectly within our global roadmap and is part of the digital transformation of our company.”
Sebastien Fourcy, SEVP EMEA at SES-imagotag, concludes, “We are delighted to collaborate with Lapeyre. Our work with them confirms the relevance of our solutions for all types of stores, including in the home improvement sector. By equipping all of Laypeyre’s stores in France, we strengthen our presence in this high potential sector, at the heart of our diversification strategy in Europe.”
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