CEVA’s Bluetooth 5.4 IP gains SIG qualification with new features for ESL market
Tal Shalev of CEVA
CEVA, Inc. has announced that its rivierawaves bluetooth 5.4 platform is SIG (special interest group) qualified and already licensed to several customers, including to those addressing electronic shelf label (ESL) market. Global technology intelligence firm ABI Research forecasts that ESL (electronic shelf label) market will grow from nearly 185 million annual shipments in 2022 to nearly 560 million units by 2027, with bluetooth-enabled ESLs accounting for a growing portion of overall market.
“The RivieraWaves Bluetooth 5.4 IP (internet protocol) provides our customers with a SIG (standardised information gathering) qualified platform on which to build the low power Bluetooth 5.4 SoCs, including those wishing to target the expanding electronic shelf label market. Our leadership in wireless connectivity IPs is built on more than two decades of ultra-low power wireless expertise spanning Bluetooth, Wi-Fi, cellular IoT and UWB, serving hundreds of customers and powering more than 4.5 billion wireless IoT (internet of things) devices. Yet again, we are the first IP provider to achieve Bluetooth SIG qualification for the latest standard including all optional features, ensuring our customers can get to market quickly, with less risk and lowest cost.” says Tal Shalev, vice president and general manager of wireless IoT BU at CEVA.
CEVA’s rivierawaves bluetooth 5.4 is initial IP platform to achieve SIG qualification that includes all features of standard, including periodic advertising with responses (PAwR) and encrypted advertising data (EAD), both of which are required to address ESL market opportunity. Smart Retail is increasingly adopting ESLs that contain information such as pricing, offers and promotions, inventory status, and product details. This adoption will be accelerated by availability of a low cost, standard-based communication technology. With bluetooth 5.4, mature bluetooth connectivity technology is enhanced to deliver an optimised, secure and energy productive network to accommodate potentially thousands of ESLs and other authenticated devices, delivering substantial real world economic benefits in process.
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