Optus, Cisco partner to improve customer shopping experience
Optus has announced a new phase of its partnership with Cisco which reflects Optus’ unwavering commitment to improving customer experience across all aspects of its services. At the core of this partnership lies Cisco’s Meraki platform, a network solution that enables Optus to deliver an interactive and flexible shopping experience.
Optus stores offer customers a fresh retailing encounter, combining gaming, entertainment, health, fitness, and home security solutions. The upgraded network enables Optus to present a shopping journey highlighting Living Network, SubHub, and Smart Spaces benefits. The Cisco partnership enables retail employees to deliver a better shopping experience by allowing transactions and offers anywhere in the store, rather than just from a traditional shop counter.
Frances Martin, vice president operations and enablement at Optus, says “The integration of Cisco Meraki into store operations allows us to provide a seamless and personalised experience for customers, reaffirming our commitment to innovation and customer satisfaction.”
“Optus has partnered with Cisco because we know having the right technology underpins a magical in-store experience for customers. Meraki allows our team members to show our features and customers to engage with them directly – this is so much more powerful than just describing what an offering can do, and it’s now possible right there in-store,” adds Martin.
Optus teams can push necessary updates with a few clicks in the cloud-based Meraki portal. What previously took months can now be done in minutes, signifying a major leap forward in operational agility.
Karen Negus, managing director ANZ service provider organisation at Cisco, says “Cisco is thrilled to be partnering with Optus on such an exciting retail experience. Cisco Meraki provides a comprehensive suite of cloud-based applications that will empower the Optus team to implement updates swiftly. Together, we are ensuring customers enjoy seamless connectivity and exceptional service.”
The rollout has gone live across 74 stores, with plans for upgrades at Optus’ other retail locations across Australia coming soon. The combined endeavors of Optus and Cisco are poised to enhance the customer experience benchmark.
Comment on this article below or via Twitter @IoTGN