Instrument assists launch of Giant Steps, gamified K-12 digital learning experience from GoGuardian
Digital learning company GoGuardian has partnered with Instrument, a values-driven digital agency within the Stagwell network, to help them launch Giant Steps, a gamified digital learning experience designed to help K-12 teachers boost student collaboration and independent practice. Built by educators for educators and drawing upon GoGuardian’s learning science and educational research to optimise learning outcomes, Giant Steps officially launched to all U.S. teachers on February 23, 2023.
Instrument conducted full-service brand and digital services for Giant Steps, co-creating the brand identity and name, working in close partnership to help GoGuardian reach its product vision, and designing its consumer-facing website for launch. The work builds upon Instrument’s track record of assisting educational organisations in serving modern students better.
How Giant Steps provides equitable learning:
- Visual diversity and inclusion: Students can build personalised avatars that help them feel seen and celebrated, with diverse representation, clothing, headpieces, hairstyles, and outfit choices that allow them to express themselves authentically.
- Gamification: The more they learn, the more rewards they earn to level up. They’re also incentivised to work in teams with their classmates, encouraging collaboration and shared goals.
- Rooted in learning science: Every product detail is research-backed, designed to cultivate a growth mindset and increase motivation. Because questions aren’t speed-based, students can show what they know, not how quickly they can respond.
“At Instrument, we build connected brand systems through creative and technical expertise – and it was a pleasure to roll up our sleeves to help GoGuardian create a dynamic and impactful new digital learning experience for today’s K-12 students,” says Katie Hilgemann, executive director, brand storytelling at Instrument. “We’re thrilled to see the warm reaction from educators and students alike who are already off to the races with Giant Steps, and we’re grateful to GoGuardian for their continued collaboration.”
“It’s been a true partnership where together we’ve crafted a product and brand that not only puts learners at the centre but is also innovative, purposeful, and built for us to continue to grow as a company,” says Kate Beihl, CMO of GoGuardian.
Giant Steps is free for all educators and students to play. For more information, please visit Giant Steps.
View the full case study here.
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