Pole Star appoints Bhaduri as VP marketing to steer strategy and grow brand
Noyonika Bhaduri of Pole Star
London, UK. 23 February 2022 – Pole Star has appointed Noyonika Bhaduri as vice president & global head of marketing. As part of the executive leadership team, Bhaduri will be responsible for overseeing the execution of Pole Star’s global growth strategy.
Bhaduri brings 13 years of strong SaaS tech expertise to lead Pole Star’s marketing team and drive revenue through development of a high-performance demand generation capability, expansion of brand presence, targeted campaigns, and increase in the company’s global presence.
Previously chief strategy officer at Blend Media, a specialist in VR content, and global marketing director for analytics technology company, MiQ, Bhaduri reportedly brings a wealth of knowledge in driving growth through marketing, sales, and customer success. She has implemented and driven successful strategic roadmaps across Europe, North America, and APAC for several fast-moving companies, a key strength to bring to the table as Pole Star continues to innovate and provide maritime intelligence solutions.
After receiving significant investment from Wavecrest Growth Partners, Abry Partners, and its principal shareholders last year, Pole Star has accelerated its product development, allowing for future progression and technological enhancements. Now, with Bhaduri onboard, marketing strategy is the next incremental step in the company’s development in order to solidify Pole Star’s competitive positioning, key product messaging, and markets.
Bhaduri says, “Pole Star is a leader in its space, and I’m incredibly excited to join the company and work alongside a team of the highest calibre industry experts to take it to the next level. My mission is to help increase the efficiency and transparency of maritime trade by bringing our maritime intelligence offerings to the fore and growing Pole Star’s global market presence.”
With collaboration at Pole Star’s core, a principle that emerges throughout the company in the form of business alliances, technological partnerships, and the interoperability and development of its products, the business is lined up to advance globally. And, with the London headquarters soon to relocate to a new office specifically designed to support and enhance collaboration and teamwork, there is no end in sight for Pole Star’s ability to innovate and progress.
CEO, Julian Longson, says, “As we continue to keep our feet firmly on the accelerator pedal, bringing Noyonika onboard will widen our audience reach and deliver our brand and solution’s to those that need them. Our work towards safe, compliant, and sustainable maritime transport and trade has already begun, but the strategic changes and new hires that we’ve made as a company over the past year will only bolster this process. We welcome Noyonika to the team and look forward to seeing where she can take our marketing programme.”
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