IoT helps African logistics companies pivot to beat Covid-19, says Pod Group report
Pod Group, a provider of connectivity services for the Internet of Things (IoT) has published a report based on research carried out during the height of the Covid-19 pandemic among logistics companies in Africa, who have had the foresight to quickly pivot their businesses to address gaps in the market that have opened up as a result of the lockdowns.
Pod Group’s qualitative research found that many transport routes in Africa have suffered considerably from border closures resulting in fewer vehicles travelling along Africa’s transport corridors with the corresponding negative impact on industry revenue.
This situation is compounded by cost cuts, both within the transport companies themselves and among their customers. As a result, some logistics companies in the region have found it necessary to rethink their approach to business and bring in new sources of revenue.
One of the companies interviewed, Techmansion Solutions Ltd. saw a window of opportunity when a local taxi firm approached them about the use of their vehicles for private hire. With public transport services reduced to just 25% of their normal capacity, enterprises were looking for other ways to mobilise their workforces.
Techmansion quickly adapted their usual telematics-based fleet management services to provide an Internet of Things (IoT) solution which enables enterprises to reserve private cars for their customers and staff remotely using an integrated booking system.
Other companies have adapted to the changes in transport routes by focusing on the areas benefiting from the diversion of fleets to new transport corridors. One such company is Beira Logistics Terminals, which is seeing increased visibility and new demand along the Beira Corridor due to the Covid-19 measures implemented in South Africa, where one of the strictest lockdown regimes worldwide has been enforced.
IoT helps in covid fight back
One aspect that all companies interviewed agreed on, however, was the importance of IoT solutions as ammunition against the negative effects of Covid-19 and as a vital tool in the transformation of their businesses to create new revenue streams. Using connected devices to track, secure and monitor their fleets, even in rural areas with patchy coverage has given them the competitive edge they need to target new customer segments, for example the transportation of valuable cargos such as gold or copper.
David Boxshall
The availability of these connectivity solutions as managed services with an agnostic platform-as-a-service (PaaS) model has also helped generate new business opportunities. For companies such as Fleetmatics Africa who are looking to reduce overhead costs because of losses incurred by the pandemic, integrating third-party software enables them to offer value-added services, such as fleet data analytics to calculate cost per kilometre, without having to invest in their own in-house development.
David Boxshall, business development director at Pod Group comments, “Covid-19 has hit the logistics sector in emerging markets such as Africa very hard, but it is amazing to see how a flexible mindset and innovative use of technology has given some of these companies the cutting edge. The ability to connect, manage and secure their vehicle fleets remotely has enabled them to target new customers in high value sectors, and in some cases, change their business model completely.”
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