Press Releases

Neura, an Artificial Intelligence (AI) platform for personalisation of digital experiences, has announced True Personas, the world’s first personas that are derived from physical world intelligence.

This enables personalisation of products and services to match each user based on behaviour and traits they exhibit in their offline lives.

Until today, apps and connected devices lag behind online personalisation. When personas have been in use, they were limited to broad segmentation, such as age and gender.

With the deeper understanding True Personas provides, content and service providers are now able to better engage customers based on what is gleaned from physical world intelligence, such as a workaholic, avid runner, or sleep deprived. The more personalised approach to content and services directly impacts the overall customer experience.

“As we introduce the first mobile patient intelligence platform to the market, specialty pharma brands will have the ability to customise support programs by user segment. Helparound can uniquely provide a holistic understanding of the needs of each user – whether patient or caregiver,” said Helparound CEO Yishai Knobel. “By leveraging Neura True Personas, Helparound is able to incorporate behavioural insights into this profile and accurately match them against the brands’ segmentation model.”

“We developed real world-based personas to enable companies like HelpAround to better serve their customers,” said Neura head of Product and co-founder Ori Shaashua. “By understanding how users engage with a service at a particular moment in their day, True Personas become actionable intelligence that our customers use to improve their product offerings.”