ADT maintains top spot as Comcast challenges Vivint for second place
ADT recently surpassed two million interactive security subscribers in North America and Comcast crossed the one million subscriber mark to challenge Vivint for second place in the market. Strategy Analytics’ report published here discusses the latest industry rankings, and highlights steps which competitors should take in order to maximise their growth and ROI potential.
“Current results of the largest players in the interactive security market, as well as the industry overall, underpin our long-term outlook for continued steady growth in adoption. We see a growing percentage of existing, as well as, new security subscribers adding home automation capabilities to their interactive security services”, said Bill Ablondi, director, Intelligent Home Practice.
Exhibit 1: US Interactive Security Service Provider Ranked by Number of Subscribers (End of 2Q 2017)
The report outlines key issues to be addressed by successful competitors including:
- Exploring alternative product-pricing strategies to address an increasingly complex competitive landscape
- Identifying features and functions that will yield maximum ROI
- Eliminating pain points to build customer satisfaction and reduce churn
- Enhancing the experience their subscribers have to build loyalty
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